About Us

Welcome to MerchItUp.in! 

With over 14 years of experience in the Indian film and sports industry, our journey has taken us from live television studios to the electrifying atmosphere of cricket stadiums. We've been involved in every facet of Bollywood entertainment—from content production and celebrity endorsements to IPL team sponsorships. Throughout this incredible journey, we noticed a gap in fan loyalty compared to the fervor seen in Hollywood franchises and international sports teams. 

Determined to bridge this gap, we seized an opportunity while working on one of the biggest Bollywood films. We realized that by delivering high-quality merchandise that's both quirky and meaningful, we could cultivate and celebrate fan loyalty in a whole new way. 

This is just the beginning. At MerchItUp.in, we specialize in transforming unforgettable scenes, iconic dialogues, and game-winning moments into premium memorabilia and merchandise. Whether you're a movie enthusiast or a cricket fanatic, our exclusive collections are designed to capture the essence of your favorite moments, allowing you to relive them in style. 

From limited-edition apparel to collector's items, MerchItUp.in is where passion meets craftsmanship. We're dedicated to helping fans immortalize what they love most, turning fleeting moments into lasting memories. 

Join us on this exciting journey as we bring you closer to the heart of entertainment and sports. Let's Merch It Up together!